With over a decade working across Australia’s media industry, I’ve established myself as thought leader in the commercial content space—leading teams of writers, videographers, editors, content producers, designers and project managers in creative and impactful storytelling.  

I strategise, write, direct, produce, and oversee compelling commercial and organic content, delivering standout campaigns for valued local and global partners such as Disney, Nike, H&M, Lavazza, New Balance, GoPro, Jim Beam, Aperol, Uniqlo, HBF, Singapore Tourism, Tokyo Tourism, Sony, ING, Bank Australia, BMW, Lexus, Magnum, Betty Crocker and American Express to name a few. 

From luxury cars to condiments, women’s fertility to weekend escapes, condoms to Italian coffee, there isn’t a category I haven’t tackled—I embrace every challenge and thrive when creating magic inside the box.